Spaten Premiere
The Spaten 1397 Premiere was a high-profile event designed to launch Spaten’s latest campaign, Estação 1397, with a focus on content strategy, creative direction, and editorial execution. The event centered around amplifying the message of “Nem toda Força é bruta” (Not all strength is brute force) by creating a sophisticated, shareable experience that would engage influencers, media, and VIP guests. Through strategic content creation, we aimed to generate organic buzz, elevate Spaten's premium lifestyle, and showcase the brand’s connection to resilience and craftsmanship.
The creative direction was rooted in elegance and strength, with the iconic Spaten mug as the hero asset throughout the event. Styled photo sessions captured key figures, such as martial artists and industry influencers, in moments that conveyed the brand’s essence of sophistication and power. Luxury elements like green velvet backdrops and wooden textures were used to reinforce Spaten’s refined image, while curated interactions with guests created engaging, aspirational content.
Editorially, we produced a series of high-quality images and videos designed to resonate across social media and PR channels. The Spaten Rulers editorial series featured influencers and VIPs in carefully crafted settings, ensuring every visual aligned with the brand’s values. The content was strategically distributed through mailing lists, ensuring wide access and engagement, while simultaneously amplifying the launch of the Estação 1397 film and solidifying Spaten’s position as a cultural and lifestyle leader.